Getting Lost at Michigan
The University of Michigan campus is a big place. I decided to create this guidebook to point out 12 buildings that I have found tricky to navigate throughout my years here. I intended the audience of this guide to be new students (or other people like me, who are a little lacking in the cognitive mapping ability).
I wanted this guidebook to be very whimsical and light-hearted so I stuck to a hand-drawn, doodle-styled illustration for my maps and key buildings. For color, I stayed true to the colors of the buildings and landmarks. I added an accent color of bright yellow to resonate with Michigan's colors, maize and blue.
I wrote the copy to be slightly humorous to match the tone of the illustrations. Although getting lost isn't fun (especially as a freshman in college), I wanted this guidebook to convey that getting lost isn't a big deal and probably happens to most people.
The language plays on Michigan-specific experiences and appeals to someone who might be nervous about navigating the campus for the first time. It also reassures them that it's not their fault for getting lost—most of these buildings have gone through renovations in the last 200 years, resulting in some really funky layouts.